ERP-First
ERP-First E-Commerce: Central real-time synchronization of prices, stock & customer data for B2B stores - efficient, error-free & directly connected to your ERP system.
With the ERP-first approach, the ERP system is the single source of truth at the heart of all online sales activities, so that prices, stock levels and customer data are always synchronized live - exactly as implemented in our B2B e-commerce platform. This prevents the typical inconsistencies that occur with shop-centric solutions and forms the basis for modern B2B e-commerce.
Typical functions
ERP-First enables real-time transfer of availability, order status and invoice data as well as automated reorders - described in detail in our function overview. Supplemented by cXML-Punchout, even shopping baskets flow bidirectionally between the buyer ERP and supplier store.
Advantages for B2B companies
Providers completely eliminate manual data maintenance and guarantee 100% up-to-dateness for all channels, which leads to massive efficiency gains in avanta order automation, for example. Customers from the chemical industry particularly rely on this precision for sensitive batches, supported by our AI sales assistant.
Differentiation from Shop-First
Shop-first solutions prioritize frontend flexibility with subsequent ERP synchronization, which quickly fails with volumes. ERP-first, on the other hand, consistently prioritizes backend stability - as demonstrated by the OCI punchout, which deeply integrates SAP.
Practical example / industries
A mechanical engineering company links its B2B store directly to SAP so that customers from the mechanical/plant engineering sector can see current spare parts availability and order wearing parts around the clock using the spare parts service.